Nashville Coop
Creative Campaign
Coop Coin Chase
The Challenge
This campaign is about turning Nashville Coop from just another restaurant option into something students actively want to participate in. During Welcome Week, students are surrounded by promotions, discounts, and flyers, which makes most restaurant marketing easy to ignore and forget.
The Solution
The idea is to make Nashville Coop feel less like a food stop and more like a campus event. Instead of relying on passive advertising, the campaign introduces "Coop Coin Chase," a five-day scavenger hunt where students search campus for hidden Nashville Coop coins that can be redeemed in-store for prizes ranging from free meals to larger giveaways. The experience builds anticipation, encourages social sharing, and creates direct interaction with the brand.
The Insight
The insight is simple. Students are not just looking for food during Welcome Week. They are looking for something fun to do, something to talk about, and something that helps them feel connected on campus. This campaign positions Nashville Coop as part of the student experience itself, turning brand engagement into something interactive, memorable, and community-driven.
